In order to have a full understanding of your targeted and non-targeted targeted traffic, it is critical that it is organized at the ad group level. As mentioned earlier, this is where the strings will be withdrawn in relation to spending. So, if one of your target audiences beats another level, you can allocate a larger budget to the winning ad group. With this in mind, you'll need to make sure there's no overlap in your target audience. Facebook Advertising Accounts
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